Saturday, September 18, 2010

CGI - Friend or Foe with Walt Jones

ASMP NorCal Presents: CGI - Friend or Foe with Walt Jones
Monday October 12, 2010 7 pm - 9:30 pm
Social hour begins at 6 pm  6:00-7 pm w/pizza and drinks
Members $10.00
Students w/id $15.00
Non-members: $30.00

Blue Sky Rental Studios
2325 Third St.
San Francisco, CA 94107

Consider this. Ten years ago, car ads, product brochures, architectural images, and fashion spreads would all have been shot using a physical camera. Today, however, creatives are increasingly relying on Computer Generated Imagery (CGI) as a way to cut costs and increase artistic flexibility.
In fact, these days it's hard to find an image that hasn't in some way been touched by a computer. But, as it turns out, CGI isn't the death knell to business that many photographers might initially make it out to be. In fact, not only does CGI offer new and exciting opportunities for photographers, CGI simply couldn't exist without traditional photography working behind the scenes.

Walt Jones, a photographer and self-proclaimed "Hollywood" guy, works with CGI on a daily basis. And on Tuesday, October 12th , he'll be joining us to explain how this all works, including showing how CGI is used in photography and vice-versa.
Using real-world examples, Jones will discuss the production pipeline, the various steps involved, and the tools, software and related digital assets. Jones will also talk about how photographers can now begin to see themselves as producers and designers, and not simply camera operators Jones will also talk about the future of CGI and how it relates to the past; for instance, whether photography replaced painting and illustration (yes and no), and how that informs us about the present state of events.
As Jones points out, photographers are called artists for a reason, and digital technologies - including CGI and Photoshop - are simply the tools of the trade.

Note that Jones' purpose isn't to convince you that you need to start using CGI to survive. Instead, it's about opening ones eyes to new tools and technologies, allowing you to see CGI for what it is while dispelling the myriad misinformation constantly being spread throughout the community.

Topics To Be Covered
What is CGI?
A brief history of CGI
What can CGI do? What is it good at? What is it bad at?
Overview of the CGI production pipeline including modeling, animation, texturing, lighting and compositing
How photography is used in CGI
Case studies covering the use of CGI and photography together in architectural, product and automotive imaging, fashion and editorial photography and film, television and music videos.
What does the future hold for the relationship between CGI and photography?
And much more...

About Walt Jones
Walt Jones is a professional still photographer and producer who has been utilizing CGI on a daily basis for over ten years. After first dipping into the CGI waters for architectural rendering and theatrical design previsualization, he now spends much of his time in the creation of visual effects for clients such as 20th Century Fox, Universal Pictures, Warner Brothers and New Line Cinema.
Jones has contributed to numerous music videos and over a dozen feature films, including Superman Returns, Happy Feet, and The Chronicles of Narnia. In 2008, Jones was part of the team that won an Academy Award for their work on The Golden Compass.
You can see Jones' Fine Art Photography at

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