Saturday, March 31, 2012

ASMP NorCal and Lee Foster present: Entrepreneurial Travel Photo Publishing, April 10th















ASMP NorCal and Lee Foster present:
Entrepreneurial Travel Photo Publishing, April 10th

Lee Foster on “Entrepreneurial Travel Photo Publishing”
Tuesday, April 10th, 2012
6:30-8:30 pm
http://asmpnorcal.org/drupal/node/1328
Event starts promptly at 6:30pm
Sorry, No social hour at this new location

Price:
ASMP NorCal members $5.00,
ASMP Members Affiliates, students  $10.00,
Non-members $15.00
Go to www.asmpnorcal.org tp prepay or pay at the door


Location:
UC CAL Berkeley Campus
Room 141 in McCone Hall  
(enter campus at the North Gate, Euclid and Hearst)
Berkeley, CA 94720


 ASMP member Lee Foster will talk about what he calls “Entrepreneurial Travel Photo Publishing.” Lee hopes to provide ASMP members with practical information and inspiration on how their photo marketing can flourish in a more entrepreneurial manner. Preview Lee’s thinking on many subjects near and dear to the hearts of ASMP members in his website articles on Entrepreneurial Travel Publishing and The Ebook Publishing Revolution.

For his ASMP talk, Lee will address several questions, such as:
  • How viable is the travel photo market among book publishers in the mainstream mega-publisher class?
  • How robust is the photo market in the major travel magazines, including their new iPad versions?
  • Is this now the time to publish text/photo books “independently” and bypass the boutique royalty book publishers?
  • How does the ebook revolution make the publishing of photo books independently more plausible? Lee recently published his Travels in an American Imagination book as an ebook with BookBaby.
  • How does Lee “monetize” his travel writing/photo website? What are the paths to revenue for such a website? How can the “functionality” of a website be improved?
  • How did Lee arrange the “licensing” of the 200 worldwide travel subjects on his website to Uniglobe? Are there more such mass “licensing” opportunities out there for photography or writing?
  • If you publish on other website or enter contests, can the “terms and conditions” you check off inhibit your future opportunities to market your content?
  • If your photo copyright is infringed upon, how can you collect money, as Lee has ($10,900 from one client in 2011)?
  • Can you make money in travel photo/text apps? What made Lee’s app San Francisco Travel and Photo Guide a best seller in the Apple iTunes App Store?
  • Can you sell travel photos directly from a site such as Lee’s http://stockphotos.fostertravel.com?
  • How important is agency selling of travel photos in the modern scene? Lee works with Alamy and Lonely Planet Images.
  • Should you begin putting some of your attention into videos, as Lee has in his recent Hokulea video?
Lee Foster is an award-winning travel writer/photographer, winner of eight Lowell Thomas Awards, the highest prize in travel journalism. All of Lee’s contemporary work in travel writing/photography can be seen at his website www.fostertravel.com. 
Lee has published 10 books, 3 apps, and 3 ebooks. His work has appeared in all the leading U.S. travel magazines and newspapers, from Travel + Leisure to the New York Times. His partnership with the main worldwide travel book company, Lonely Planet, has presented his photos in more than 225 of their books. Lee’s first “independent” book was his travel literary book (with photos) titled Travels in an American Imagination, which is now out as a print book and an ebook. 
He sees his future as a mix of independent books and books with traditional publishers, plus work in apps, ebooks, website publishing, website licensing, travel magazines, and stock photo sales directly or through agents.

Time:
NO Social hour due to location restrictions
Event starts promptly at 6:30
6:30-8:30 pm
Location:
UC CAL Berkeley Campus
141 in McCone Hall  
(enter campus at the North Gate, Euclid and Hearst)

McCone Hall is straight ahead on the left, a large, boxy, stucco-colored building not far from the North Gate.
Room 141, which is straight ahead as you come through the main doors on the West side.

You can find schedules and connections for the entire BART system, online at http://www.bart.gov/

You can find schedules and connections for other Bay Area public transit beyond the BART network,
online at http://transit.511.org/

Driving-
Take I-80 or I-580 to Berkeley. 
University Avenue exit. 
Travel east (toward the hills) on University Avenue for about 1.5 miles,until the city gives way to greenery at the edge of the Berkeley campus. Don't enter the campus (where both driving and parking are problematic), 
but instead turn left onto Oxford Street, then right at the second light, onto Hearst. 
Come up to the corner of Euclid and Hearst (2nd light)

Parking options: Street parking is possible but quite congested on Euclid and side streets leading north from the North Gate. Allow plenty of time to find a parking place park and walk back to McCone Hall. Dependable parking for the public is available for a fee after 5 pm in the Lower Hearst Parking Structure, at Scenic and Hearst. Enter at Level II on Scenic, off Hearst. Cost is $3 for three hours. Bring dollars because the automatic payment machine does not take credit cards.


Price:
ASMP NorCal members $5.00,
ASMP Members Affiliates, students  $10.00,
Non-members $15.00
Go to www.asmpnorcal.org tp prepay or pay at the door

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