ASMPNorCal Event- Group Website Critique, Pricing & Negotiating Seminar
and/or Extended Q&A Session for one low price
Start: Tuesday 04/09/2013 - 3:30pm
End: 04/09/2013 - 9:30pm
Register today to attend
415-839-3049
http://www.asmpnorcal.org/drupal/node/1517
Changes in how photography is licensed and used have left
even veteran photographers scrambling to calculate the true
market value of their work. With prices all over the map, how
do you figure out what to charge?
In this practical and incisive interactive seminar, Bill Cramer
draws on his experiences as a photographer and founder of
Wonderful Machine to help photographers answer this critical
question. Using real negotiations, estimates and invoices from
real photographers and real projects, Bill walks you through
the process of identifying key negotiation points, leveraging
opportunities to showcase your value, and calculating what the
market will bear.
Group Website Critique
Using knowledge gleaned from countless portfolio and website
reviews for Wonderful Machine photographers, Bill provides
candid and insightful feedback on photographers’ websites. A
limited number of attendees will get direct feedback on their
sites* but everyone who shares in the discussion will get
unprecedented insights into what makes (or breaks) an
effective website presentation. From image selection and
sequencing to gallery organization and navigation, Bill will
help you hone the most important tool in your branding and
marketing arsenal!
*Be sure to complete theWebsite Participation form when registering
to have your website considered for review!
Extended Q&A Session
Want Bill’s feedback on an estimate you’re working on or didn’t get?*
Need help negotiating with a difficult client? Struggling with any
aspect of pricing or negotiating? Bring your questions to our optional
extended Q&A session following Real World Pricing & Negotiating.
*For Bill to give feedback on an existing job or estimate, you must
email all relevant emails and paperwork (with private information
redacted) to Bill@BillCramer.com at least 1 day before the event.
Be sure to put ASMP Seminar and the city name in the subject line.
Bill@BillCramer.com
The Speaker
Bill Cramer © WM Inc
Bill Cramer is founder and CEO of Wonderful Machine, a curated
directory of high-quality photographers serving commercial and
editorial clients worldwide. He is also an accomplished photographer
in his own right, specializing in environmental portraiture for a wide
range of corporate, editorial and advertising clients including Forbes,
BBDO, Comcast and Accenture.
In 2007, seeing an opportunity to build a better mouse trap, Bill
created Wonderful Machine as a "source book on steroids." In a
ddition to providing clients with an eclectic selection of photographer
s from around the world, Wonderful Machine aggressively promotes
those photographers using email campaigns, print mailers, web ads,
social media, publicity, phone calls, and portfolio events. Wonderful
Machine also offers photographers a host of consulting services
including help with estimates, production, web design, photo editing
and more. The staff members frequently participate in industry
events and contribute a popular monthly column on Pricing &
Negotiating for aphotoeditor.com. Wonderful Machine currently
works with over 600 photographers in 50 countries.
SCHEDULE:
April 9th, 3-9:30 PM See full schedule below
Daytime Group Portfolio Reviews 3:30 -5:30 (Request a website critique by clicking here, space limited, Bill will be choosing from a pool, but ALL can attend)
Bills Dinner break 5:30-6:30pm
Real World Pricing & Negotiating Seminar 6:30 - 8:15pm
PM Break 8:15 -8:30
Estimating Workshop: 8:30 -9:30pm
Please click "Register Online" link to see the online price list.
REGISTRATION is REQUIRED.
Venue:
Blue Sky Rental Studios
2325 Third St.
San Francisco, CA 94107
415.626.7232
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